Who are we? We are the Maleny Visitor Information Centre – otherwise known as the MalenyInfoCentre or MVIC. We are a not-for-profit, long-standing, independent community service, run by volunteers. Before 2013 we were ‘a hole in the wall’ type tourist centre here in Maleny, Qld Australia – just giving out brochures and local information. Then Maleny built a brand new Community Centre – with no place for us.
We could have moved, however it was decided that we would offer Partnerships to gain an income stream and rented the front shop in the Community Centre. This meant changes. First we installed a MPOS machine with a touch screen monitor and a computer to see the Hinterland Tourism’s online-accommodation booking information. For many of our older volunteers this was a big leap into the digital world and caused some consternation … but there was more!
Along came Maleny Commerce who wanted us to produce and manage a comprehensive Events Calendar for the area (Maleny, the Blackall Range & Surrounds). So we built a Community website http://maleny.qld.au thereby allowing anyone, from anywhere, at any-time, to have the information we give in the shop ie What’s On, Local Activities, Where to Stay; Where to Eat; Things to Do; Weddings (we are Queensland’s premier wedding and Reception capital), and other Local Business information. We have started a ‘Discover Our Community’ section about our fabulous community groups and next year we hope to add information on the history of the area, transport, parks, walking trails, schools, hospitals and other emergency information under ‘About our Region’.
It was then suggested that we now move into Social Media – to help the centre and its business partners gain feedback from and interaction with our customers. So now we also have a Blog along with Facebook, Twitter, Instagram and Mobile Kingdom’s Maleny App.